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The Missing Link for Successful Marketing.

Understanding the brain of your customer is key to finding a message that resonates and drives business. If you can incorporate this level of behavioural understanding into your message, your ideal customers will find you, refer business & give you all the data & case studies you need.

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We Actively Avoid Information That Can Help Us

The conventional wisdom is that people should be eager to get information that can benefit them. That’s the idea behind marketing & public health messaging. But across several scenarios we saw that from 15% to more than 50% of people declined the information we were offering.

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Leadership

Great Leaders don’t give orders

The best leaders spend five times more time teaching with questions than telling people what to do. What’s your ratio? Think about a leader and chances are your first image is of someone giving orders. So how can you eliminate the need to tell people what to do so often?

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Covid-19 & the SME Sector: Vodafone Report

Vodafone Ireland recently commissioned a report to investigate the impact of COVID-19 on Irish SMEs. It highlights SME investment plans, the opportunities & challenges they are currently facing, digitalisation &, the role of technology for future growth.

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Am I wrong?

Why the Best Leaders Love Being Wrong

That early period of your new Business, can be one of the most fruitful and special times in the life of an entrepreneur: You’re eager to learn and act on that new knowledge. You have confidence in your ability to achieve a future goal but also the humility to question whether you have the right tools.

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Inbound Sales

4 Behaviours that Boost Inbound Sales

New analysis shows four behaviours that play the biggest role in converting callers into buyers: Disqualifying callers who shouldn’t be dealing with a salesperson, prescribing a solution to the customer problem, digging into objections, and de-risking the purchase so callers don’t get off the phone to “think it over.”

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How to Retain and Engage Your B Players

B players can be selfless and dedicated employees, but they often don’t get the attention from managers they deserve. We can’t all be A players, and it’s unrealistic to think we’ll only ever work with A players. But that may not be the appropriate goal, sometimes a mix of both is needed.

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ISME Survey

ISME Latest SME Covid19 Survey

ISME have just released the results from their January 2021 Covid-19 survey with 362 SME owner-managed business’s. The Survey results showed that 27% of businesses have availed of a Restart Grant while 69% are availing of the TWSS or EWSS while level 5 restrictions are still in place.

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Linkedin

7 Steps for Standing out on Linkedin

Only 0.5% of users post on LinkedIn every week. Meaning, whoever is creating content is getting an unfair share of free attention and exposure to 2nd and 3rd tier connections. With new features like LinkedIn Stories & a sleeker interface (less dinosaur-ish), 2021 will be packed with action.

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Am I wrong?

6 Steps to Get Your Team to Agree to Change

Change is inevitable. But how do you convince and gain consensus from your team on why change is needed and adopt ideas from every team member. Here are 6 steps on how to get your team to agree to change and ensure that the road forward and the change process is smooth.

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Incentivise Sales People on Margin not Revenue

The debate rumbles on, should you incentivise your sales team or not and if you do is it better to set their targets on revenue or margin/profit. There may be no right answer but you need to consider your Business model and Sales strategy and the long-terms goals of the business.

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Boost to Covid19 Business Grants

The Government have announced an additional €160m in funding to help small business’s in the ongoing Pandemic and continuing lockdown. This additional funding will provide at least some assistance to struggling SME’s across Ireland. Full details and eligibility are in the article.

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Surviving a Crisis as a Family Business Report – DCU

The for the “Surviving a Crisis as a Family Business” came during a unique moment in Irish business history when the onset of an all-island lockdown, as a result of COVID-19, necessitated the closure of many businesses across the island overnight. A must read for any Family Business owner.

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