Tel: (01) 901 1310


Business is about solving problems for your customers

Share Post:

Share on linkedin
Share on twitter
Share on facebook
Share on email

Business is all about solving problems for your customers. Period!

Is it? We think so. The most successful businesses that we deal with, view the market as a place where there is an abundance of opportunity to solve customer problems, and they position their product offering in that way.

So what problem are you solving for your customer? Do you ever bother to think about it? If your answer to this question starts with “We Sell……such and such” or “We are experts in…..” you are completely on the wrong track. All those answers tell anyone who is willing to listen, nothing about what potential problem you can solve for them. A potential buyer/customer will now put you in the box of “those guys are another one of them….”. They will be uninterested in your offering. Why? Because your potential customer will hear of what is in it for YOU, not what’s in it for them. What’s in it for you is of no interest to them.

In the marketplace right now there are lots and lots of customers who are looking for solutions to their problems. You have to take a cold hard look at yourself and your business and ask that tough question “What problem do we solve for our customers?”

Ok so your industry is different, right? NO. Your industry is the same as almost every other one. Have a look at your market, see those businesses in your sector who are doing well, or at the very least better than the rest. Almost all of them do the little things well, all of the time, consistently. They are all customer focused. Whether they sell you a cup of coffee, a car, household goods, complex business solutions, their language, their message, their employees are all focused on The Customer. You’ll now say “we are too”. Really? Have you ever asked your customer what they want, what they would pay for, what they are not willing to pay for? Do your employees know? Would they know what to say if they were asked?

So, what problem are you solving for your customer?

Quick Contact - Or Call: 01 9011310

Sign Up To Our Latest Transmission

To be sent automatic updates to our latest news articles, please fill in your details.

More News

The Missing Link for Successful Marketing.

Understanding the brain of your customer is key to finding a message that resonates and drives business. If you can incorporate this level of behavioural understanding into your message, your ideal customers will find you, refer business & give you all the data & case studies you need.

We Actively Avoid Information That Can Help Us

The conventional wisdom is that people should be eager to get information that can benefit them. That’s the idea behind marketing & public health messaging. But across several scenarios we saw that from 15% to more than 50% of people declined the information we were offering.


Great Leaders don’t give orders

The best leaders spend five times more time teaching with questions than telling people what to do. What’s your ratio? Think about a leader and chances are your first image is of someone giving orders. So how can you eliminate the need to tell people what to do so often?

The Business Troubleshooters Ltd.




Ⓒ 2020 - All Rights Are Reserved

Sign Up To Our Latest Transmission


3013 Lake Dr,
Citywest Business Campus,
Dublin, D24 PPT3
Tel: (01) 901 1310


Enterprise House,
O’Brien Road,
Co. Carlow, R93 YOY3
Tel: (059) 910 0440


Acorn Business Centre,
Mahon Industrial Estate
Cork, T12 K7CV
Tel: (021) 2021130


T: 01 9011310