Tel: (01) 901 1310


Creativity is thinking up new things. Innovation is doing new things.

Share Post:

Share on linkedin
Share on twitter
Share on facebook
Share on email

Perhaps one of the most important questions facing business today is keeping ahead of the competition. How can we improve, get better and innovate?

  • What are the characteristics or attributes that signal innovation capability in an individual? How can I get them? What do I have to do?
  • Can we distil what makes Steve Jobs, Thomas Edison and other leading innovators so successful? How can I apply that if I’m just a small business owner?

What makes an innovator tick?

In The Innovator’s DNA, authors Dyer, Gregersen and Christensen set out to uncover what makes good innovators tick, and separate the myth from the observable science. Eight years in the making, surveying 500 innovators, 5000 executives from 75 countries. The book looks at How did those businesses do it and more importantly how can I do it?

How can you do it?

Many of the innovators (or their companies) studied for the book will be familiar to most readers: Steve Jobs, Jeff Bezos, (Amazon) Michael Dell, Richard Branson, Howard Schultz (Starbucks), Scott Cook (Intuit), Peter Thiel (PayPal), Pierre Omidyar (eBay), Niklas Zennstrom (Skype) and many others.

And sometimes as small business owners this is where we lose interest as we can’t see how we can apply what these big corporation do to our small business. They give  a good summary in the  diagram attached.

(1) have the courage to innovate, as shown in their ability to challenge the status quo and take risks;

(2) incorporate the behavioural skills of observing, questioning, networking and experimenting, (the new learned behaviours) which lead to

(3) associative thinking that ultimately leads to innovative business ideas.

Just to give you an idea on how that works. The brain doesn’t store information as a dictionary alphabetically with theatre under the letter T. Theatres can be associated with Broadway, ice cream at the intermission or anxiety; because as a kid you remember the time you fell off the stage at the school play. So the more diverse knowledge the brain possesses the more connections it can make given fresh inputs of knowledge and then these fresh inputs trigger the associations that lead to novel ideas.

So say for example, that’s why when you use the fresh thinking, and latest insights from the most up to date business books( something we are passionate about)  or you engage with outside facilitators (shameless plug here)that these act as a triggering mechanism – that fires your imagination – that then leads to other unexpected associations that act as powerful and essential supplements of data, for working through a problem. They are critical creative tools that help generate strategic insights.

The conclusion of the book is that when engaged in consistently, these actions—questioning, observing, networking, and experimenting—triggered associational thinking to deliver new businesses, products, services, and/or processes.

The Business Troubleshooters plug

Our website is

We hate waste, naysayers and it can’t be done thinking.

We love accountability, measuring and outcomes with positive results.

You got a pain? Something not just working right? Do you feel you are the only one that is accountable?

The answer has already been written about. We want to share that, so our clients become better businesses, more profitable, with happy and engaged staff.

Thanks for reading this post, if you found it useful please share it now with your connections. We would love to hear your comments.

If there was one thing you could do right now that would have the greatest impact for good for your business what would that be?

Go here

Quick Contact - Or Call: 01 9011310

Sign Up To Our Latest Transmission

To be sent automatic updates to our latest news articles, please fill in your details.

More News


KPIs Aren’t Just About Assessing Past Performance

Many companies track KPIs as a way of predicting performance. To really exploit the predictive power of KPIs, you need to map how the KPIs for your key stakeholders feed into each other & ultimately into financial performance.

The Business Troubleshooters Ltd.




Ⓒ 2020 - All Rights Are Reserved

Sign Up To Our Latest Transmission


3013 Lake Dr,
Citywest Business Campus,
Dublin, D24 PPT3
Tel: (01) 901 1310


Enterprise House,
O’Brien Road,
Co. Carlow, R93 YOY3
Tel: (059) 910 0440


Acorn Business Centre,
Mahon Industrial Estate
Cork, T12 K7CV
Tel: (021) 2021130

Share on linkedin