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How Your Business Best Stands To Benefit From Embracing Automation

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Source: Pia Silva/ Forbes.com

Does the word “automation” make you think of robots taking over your job? It shouldn’t.

The reality is that automation is something that all solopreneurs should eagerly embrace. No matter what niche you work in, taking advantage of the countless automation tools available today can streamline your workflow like never before.

With the right automation tools on your side, you can work smarter and deliver even better results for your clients. Here’s how automation makes that happen.

Automation Eliminates Human Error

Ask any business owner, and they’ll tell you: mistakes happen. Even if you’re the kind of person who feels confident in handling everything yourself, chances are good you’ll eventually slip up. This is especially true when it comes to more mundane, routine tasks. Or anything that’s outside your wheelhouse of expertise.

With automation, however, mistakes just don’t happen.

As long as everything is set up properly in the beginning, you can count on your automation tools to correctly perform their tasks day in and day out. You don’t have to worry about an error slipping in because your automation tool got distracted watching a cat video on YouTube.

In the unlikely event that an error does occur, automation tools also create a type of digital trail that tracks everything they do. With this information in hand, you can quickly identify and fix the issue. Better yet, your tool can implement this correction instantly, making it much easier to update your data for a complete fix.

Small mistakes can have big consequences for your bottom line. Using automation to eliminate human error will save you time and money that is better spent working for your clients.

 Automation Leads To Better Organization

If you’re like me, you feel a lot less stressed about your business when things are organized. And that goes beyond having a clean desk. When information is organized and you can count on your processes to run smoothly at all times, you don’t have to worry about the nitty gritty. You can focus on the big picture.

With automation tools, you can almost take a “set it and forget it” approach to keeping key parts of your business organized. Yes, you should still check in on how things are going, but for the most part, you can trust that processes will take place on time and in the way that they should.

Essentially, these tasks are all on autopilot. Once they’ve been set up, you can count on them to do what they’re supposed to, time and time again. No missed deadlines. No files that got lost or misplaced. No excuses! Just results.

The end result? Your business will become about as organized as it possibly could be.

This is especially true with data-oriented automation tools. I recently spoke on the phone with Neerav Parekh, founder and CEO of vPhrase, an artificial intelligence (AI) software company known for having produced Phrazor, a reporting automation and business intelligence platform.

He explained, “With automation, information can be disseminated without any unnecessary obstructions. Automation tools don’t merely collect information. They can go a step further by providing actionable insights via bullet points on dashboards and reports so you have the information you need to make informed decisions. There is nothing getting between you and the data you need to improve your business.”

With quality information and reliable processes, your automation tools make it much easier to stay on top of everything that needs doing.

 Automation Eliminates Mind-Numbing, Time-Consuming Tasks

I’ve already alluded to this, but most automation isn’t trying to take over the unique, personalized work you provide for your clients. It’s there to take over the brain-melting, time- consuming tasks that you can’t avoid, but don’t make as meaningful of a contribution to your day to day work.

For a lot of solopreneurs, this probably covers just about anything involving math. Do you really want to spend hours of your day counting up and sending invoices, or analyzing what your web traffic results mean?

Entrepreneurs (and the people who work for them) want to be paid to think. You’re not going to achieve your business’s financial goals merely by pushing paper. The problem, of course, is that you can’t just dump these activities entirely. As boring as they may seem, they still play a vital role in the overall health of your business.

With automation, you can nip these issues in the bud. Automation tools will take care of routine, repeatable tasks much more efficiently than you ever could. Even more importantly, automation will free up your schedule so you can better focus on the needs of your clients or develop a communications plan that will help you get higher-paying customers.

 Automation Leads To A Business That Operates Like A Well-Oiled Machine

So, is that vision of robots taking over your job going to come true if you use automation? Kind of. But only in a good way. Your business is only as strong as its weakest process. With automation, you can strengthen your weaker processes and give yourself more time to focus on the client-facing tasks that matter most.

Those imaginary robots aren’t here to put you out of a job. They’re here to make your current job easier. The more you automate, the stronger your processes — and your business as a whole — will become.

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