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Losing Your Customer Focus? Time to Get Back in Touch

How often do you make business decisions based on your own ideas, perceptions, preferences and passions rather than on what is best for your customer and your bottom line? It happens all the time...

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Source: Jeanette Mulvey (jeanettemulvey.com)

Some simple & sound advice here !!

Have you ever accidentally had your phone camera turned on in your own direction and caught a glimpse of what must surely be the least flattering angle ever to have been captured of a human face? The below the chin, neck angle that sends you running to the nearest mirror to get a better look and calm your worst fears? You know what I’m talking about, right?

It happens to me all the time and I’m pretty sure that camera angle is responsible for a lot of angst (and trips to the moisturizer aisle). This unfortunate circumstance, however, does have one upside, which is that it is a symbolic reminder of something we all do too often, which is focusing on ourselves rather than our customers and what’s best for our business.

How often do you make business decisions based on your own ideas, perceptions, preferences and passions rather than on what is best for your customer and your bottom line? It happens all the time – at big businesses and small. Owners and employees get so focused on boosting their own agenda, that they forget to focus on where the real value and ROI is…customer satisfaction and engagement.

If you find that you’re losing your focus on your customers, now is a great time to reassess how and why you’re doing what you do.

Get feedback: How do you know if you’re serving customers if you don’t ever get their feedback. One way to do that is to connect and engage with your customers on social media. Here’s how you can do that and measure your results.

Be ready to change: If you’re going to engage with customers you better be ready to react to what they have to say. Businesses have been evolving throughout the pandemic and there are lots of new customer-focused trends that are here to stay.

Understand Customer Traction: Not even sure what customer traction is? Here’s what it means and how to measure it. Once you’ve got the hang of that, here are some tips on how to improve it from customer service experts.

Invest in Tech: Keeping up with your customers and their changing expectations may require investing in new technologies – including customer scheduling software and CRM.

Stay Focused: Sometimes we all lose our way – especially during crisis times. This story will help you take some steps to refocus so you can consider your priorities and make sure you’re still focused on serving your customer. Start by putting up the “do not disturb sign” every once in a while.

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