Tel: (01) 901 1310

menu

The New Abnormal: Consumer Demand in a Post-Covid-19 World

Share Post:

Share on linkedin
Share on twitter
Share on facebook
Share on email

Amarach Research recently published their latest research report “The New Abnormal; Consumer Demand in a post-Covid-19 World”.

The report shares some very interesting data and figures on the changes in Consumer demand going forward.

It is essential reading for any B2C companies out there.

The report offers some perspective, before delving into the research results:

– The COVID-19 public health emergency will end some time in the next 8-10 months, maybe sooner.
– The economic and business fallout from the coronavirus will be with us for the next 2-3 years, maybe longer.
– As we navigate the coming months and years we will have to adjust to the ‘New Abnormal’, a period during which economic psychology and economic reality battle for consumers’ hearts & minds, purses and wallets.
– But remember Smith: we will eventually overcome the trauma & harm wrought by the pandemic, and our nation and economy will survive and thrive in the end.

The report covers:

  1. Consumer Spending habits
    1. A drop of 21.3% in Consumer Spending during Q2 2020
    2. Negativity in relation to Consumers experience is increasing
    3. 55% want the Government to prioritise the Pandemic over the Economy
  2. How consumers are adapting to the New way of shopping, the new restrictions & regulations
    1. 42% of consumers feel “Worried” when shopping in a Retail Store
    2. There is a shift towards utilising Retail Stores, Restaurants, Hairdressers, etc. once again
    3. However there is still a great reluctance to leave the Country
    4. 69% will continue to shop online after the pandemic

Read the Full Report – The-New-Abnormal-An-Amárach-Briefing-September-2020

If consumer habits and demands are changing we as Business owners, especially SME’s, need to adapt our Business model and Strategy to meet those needs – Because if we don’t our competitors or the larger corporates will!

As always we are available for a coffee (virtually or in person) if you have any questions! Hit that button…….

[popup_anything id=”2418″]

Quick Contact - Or Call: 01 9011310

Sign Up To Our Latest Transmission

To be sent automatic updates to our latest news articles, please fill in your details.

More News

The Missing Link for Successful Marketing.

Understanding the brain of your customer is key to finding a message that resonates and drives business. If you can incorporate this level of behavioural understanding into your message, your ideal customers will find you, refer business & give you all the data & case studies you need.

We Actively Avoid Information That Can Help Us

The conventional wisdom is that people should be eager to get information that can benefit them. That’s the idea behind marketing & public health messaging. But across several scenarios we saw that from 15% to more than 50% of people declined the information we were offering.

Leadership

Great Leaders don’t give orders

The best leaders spend five times more time teaching with questions than telling people what to do. What’s your ratio? Think about a leader and chances are your first image is of someone giving orders. So how can you eliminate the need to tell people what to do so often?

The Business Troubleshooters Ltd.

Dublin

Carlow

Cork

Ⓒ 2020 - All Rights Are Reserved

Sign Up To Our Latest Transmission

Dublin

3013 Lake Dr,
Citywest Business Campus,
Dublin, D24 PPT3
Tel: (01) 901 1310

Carlow

Enterprise House,
O’Brien Road,
Co. Carlow, R93 YOY3
Tel: (059) 910 0440

Cork

Acorn Business Centre,
Mahon Industrial Estate
Blackrock,
Cork, T12 K7CV
Tel: (021) 2021130

E: hello@thebusinesstroubleshooters.ie

T: 01 9011310